Enhancing Value Added Reseller Networking Events with Video Production

10/26/20232 min read

Value Added Reseller (VAR) companies continually seek ways to stand out in the crowd and establish meaningful connections with their clients and partners. Networking events have long been a favored strategy for achieving this goal. However, these events are not without their challenges. The good news is that video production can offer effective solutions to many of these common issues. In this blog, we'll explore some of the challenges VARs often face when organizing networking events and how video production can be the answer.

Capturing and Sharing Engaging Content:

Networking events are a treasure trove of insights and information, but all too often, this valuable content goes unnoticed or underutilized. Video production comes to the rescue by ensuring that the crucial discussions, presentations, and interactions are captured in an engaging and professional manner. These videos can later be shared with a wider audience, significantly extending the reach and impact of the event.

Expanding Reach and Engagement:

VARs hosting networking events are naturally limited by geographical boundaries. This can hinder their ability to reach a broader audience and can be frustrating for potential attendees. However, video production provides a solution. These events can be live-streamed or recorded for on-demand viewing, making them accessible to a global audience. This not only broadens the reach of the event but also increases engagement by accommodating those who couldn't attend in person.

Building a Strong Online Presence:

In the digital age, a strong online presence is imperative for business success. Video content offers VARs a powerful tool to establish themselves as thought leaders in their industry. By producing high-quality videos of networking events, they can showcase their expertise and create a library of content that attracts and engages potential clients and partners.

Personalizing Connections:

Networking events are all about forming personal connections, but as the number of attendees grows, making those connections can become challenging. Video production can be used to create short, personalized video messages or interviews with key participants. These videos make attendees feel more connected and valued. Plus, they can be shared on social media or via email as post-event follow-ups, further strengthening those connections.

Analyzing Event Performance:

Assessing the success of a networking event is crucial to understanding what worked well and what needs improvement. Video production can provide invaluable insights. Analytics tools can track viewer engagement, helping VARs identify which parts of the event were most popular and where the audience's attention waned. This data informs future event planning and content strategy.

Leveraging Sponsorships and Partnerships:

Many VAR networking events rely on sponsorships and partnerships to enhance their offerings. Video production can help VARs deliver added value to their sponsors and partners. They can create high-quality promotional videos that highlight sponsors' products or services, increasing their exposure and return on investment.

In conclusion, Value Added Reseller companies encounter various challenges when hosting networking events. From capturing content to expanding reach, video production emerges as a versatile solution that can address these issues. By harnessing the power of video, VARs can create stronger connections, establish themselves as industry leaders, and deliver engaging and memorable networking experiences for their clients and partners. So, if you're a VAR looking to take your networking events to the next level, consider making video production a central part of your strategy.