Turning Up Engagement For Your Event: The Power of Consistent Video Updates

3/6/20242 min read

In the dynamic world of event planning, capturing and sustaining your audience's attention is paramount. Whether it's a corporate conference, an educational workshop, or a grand gala, the excitement, learning, and status your event promises can be significantly amplified through strategic use of video content. But how can you ensure that your video assets do not just inform but also excite and engage your audience? The answer lies in the power of consistency with regular video updates.

The Value of Consistency

In a digital age where attention is the new currency, consistent video updates serve as a beacon, keeping your potential attendees engaged and informed. Like the rhythmic pulse of a beating drum, regular video content creates anticipation, builds momentum, and fosters a sense of community among your audience. It's not merely about bombarding your audience with information; it's about crafting concise, impactful messages that resonate and stick.

A big tech company I worked with made it a point to create a monthly video series centered on themes like cultural inclusion, racism or mental health. At the end of the day, having those videos was another tool in the toolbox for communicating and uniting people around the core philosophy of the company. The monthly regularity of these videos helped give the information a vibe like it was a series to look forward to at a certain time of the month. To get to the point: make it concise and be consistent.

Crafting Impactful Messages

Event planners can take a leaf out of the playbook of successful tech companies that have mastered the art of consistent communication. By creating a monthly video series that highlights themes relevant to their event's mission—be it cultural inclusion, innovation, or leadership—they not only keep the conversation going but also deepen the connection with their audience. These videos become more than just updates; they are a narrative thread that weaves through the fabric of your event's community, making each installment a moment to look forward to.

Making It Work for Your Event

  1. Identify Your Core Themes: Start by identifying the key themes or values that your event seeks to highlight. Whether it's showcasing groundbreaking technologies, fostering networking opportunities, or highlighting social issues, your themes will guide the content of your video updates.

  2. Create a Content Calendar: Consistency requires planning. Develop a content calendar that outlines what type of video content will be released and when. This could include behind-the-scenes looks at event preparations, speaker interviews, or attendee testimonials. The goal is to build excitement and keep your event top-of-mind.

  3. Keep It Concise and Engaging: Your audience's time is precious. Ensure that each video is short, engaging, and packed with value. Highlight what attendees can learn, the unique experiences they'll gain, and the status they'll achieve by being part of your event.

  4. Encourage Interaction: Use your video updates as an opportunity to encourage interaction. Ask questions, invite feedback, and encourage your audience to share their thoughts and expectations for the event. This not only boosts engagement but also provides valuable insights that can help tailor your event to better meet your audience's needs.


In conclusion, consistent video updates are a powerful tool in the event planner's arsenal. They not only keep your audience informed but also build anticipation, foster community, and enhance the overall event experience. By following these strategies, you can leverage video content to paint a vivid picture of excitement, learning, and prestige that surrounds your event, ensuring it's an experience that begins long before the doors open and continues long after they close.